How to brand nations, cities and destinations : a planning book for place branding
Moilanen, Teemu Seppo Rainisto
How to brand nations, cities and destinations : a planning book for place branding - New York Palgrave Macmillan 2009 - ix, 202 p. : ill. ; 24.5 cm.
Includes bibliography and index.
9780230220928 (hb)
Management sciences
Brand management--Brand communications--Branding project--Operational plan--Successful brand--Marketing plan--RSBM
658.827 / MOI
How to brand nations, cities and destinations : a planning book for place branding - New York Palgrave Macmillan 2009 - ix, 202 p. : ill. ; 24.5 cm.
Includes bibliography and index.
9780230220928 (hb)
Management sciences
Brand management--Brand communications--Branding project--Operational plan--Successful brand--Marketing plan--RSBM
658.827 / MOI