Sustainable marketing
Matin, Diane John Schouten
Sustainable marketing - United States of America Pearson Education, Inc. 2012 - xvi, 247 p. : ill., Col., ; 27.6 cm.
Includes glossary and index.
9780136117070 (pbk)
Marketing
Consumer behavior--Sustainable marketing--Environmental marketing--Marketing strategy--Ethical marketing--Sustainable products--RSBM
658.8 / MAR
Sustainable marketing - United States of America Pearson Education, Inc. 2012 - xvi, 247 p. : ill., Col., ; 27.6 cm.
Includes glossary and index.
9780136117070 (pbk)
Marketing
Consumer behavior--Sustainable marketing--Environmental marketing--Marketing strategy--Ethical marketing--Sustainable products--RSBM
658.8 / MAR