Normal view MARC view ISBD view

Managing marketing

Palmer, Roger Juanita Cockton Graham Cooper

Managing marketing - United Kingdom Elsevier Ltd. 2007 - xi, 380 p. : ill., Col., ; 24.5 cm.

Includes references and index.

ISBN: 9780750668989 (pbk)

Subjects--Topical Terms:
Management sciences
Marketing management
Marketing communications--Strategic Marketing--Brand Management--Marketing Implementation--Marketing Performance--Marketing Planning--RSBM

Dewey Class. No.: 658.8 / PAL

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)