Investigating the impact of green advertising and environmental knowledge on green purchase intention through mediating and moderating mechanisms
Noureen Muzaffar (6835)
Investigating the impact of green advertising and environmental knowledge on green purchase intention through mediating and moderating mechanisms - Islamabad (unpublished) 2025 - xvi, 73 p. : ill. ; 30 cm. + CD
Submitted in fulfillment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences. Includes bibliographical references Thesis supervisor: Dr. Rimsha Iqbal
Thesis (MS)--Riphah International University, 2025
English
Marketing
Green perceived value--Green purchase intention--Sustainable marketing--Green attitude--FMS
658.8 / NOU
Investigating the impact of green advertising and environmental knowledge on green purchase intention through mediating and moderating mechanisms - Islamabad (unpublished) 2025 - xvi, 73 p. : ill. ; 30 cm. + CD
Submitted in fulfillment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences. Includes bibliographical references Thesis supervisor: Dr. Rimsha Iqbal
Thesis (MS)--Riphah International University, 2025
English
Marketing
Green perceived value--Green purchase intention--Sustainable marketing--Green attitude--FMS
658.8 / NOU