Questionnaire design : how to plan, structure and write survey material for effective market research
Brace, Ian
Questionnaire design : how to plan, structure and write survey material for effective market research - Uk Kogan Page 2005 - xii, 289 p. : ill. ; 23 cm. + CD
Includes appendix, notes, references, further reading and index
9780749441814 (pbk)
Marketing Research
Questionnaires--Data collection--Questionnaire construction--Question wording--Survey sampling--Consumer surveys--Customer satisfaction research--RSBM
658.83 / BRA
Questionnaire design : how to plan, structure and write survey material for effective market research - Uk Kogan Page 2005 - xii, 289 p. : ill. ; 23 cm. + CD
Includes appendix, notes, references, further reading and index
9780749441814 (pbk)
Marketing Research
Questionnaires--Data collection--Questionnaire construction--Question wording--Survey sampling--Consumer surveys--Customer satisfaction research--RSBM
658.83 / BRA