Marketing
Baines, Paul Chris Fill
Marketing - United Kingdom Oxford University Press, Oxford 2014 - xxviii, 737 p. : ill., Col., ; 27 cm
Includes bibliographical references and index.
9780199659531 (pbk)
Management sciences
Business management--Marketing fundamentals--Marketing management--Marketing principles--Consumer behaviour--Marketing mix--RSBM
658.8 / BAI
Marketing - United Kingdom Oxford University Press, Oxford 2014 - xxviii, 737 p. : ill., Col., ; 27 cm
Includes bibliographical references and index.
9780199659531 (pbk)
Management sciences
Business management--Marketing fundamentals--Marketing management--Marketing principles--Consumer behaviour--Marketing mix--RSBM
658.8 / BAI