Normal view MARC view ISBD view

Nation branding : concepts, issues, practice

Dinnie, Keith

Nation branding : concepts, issues, practice - United Kingdom Butterworth-Heinemann 2009 - xxiv, 264 p. : ill. ; 24.5 cm.

Includes bibliographical references, glossary and index.

ISBN: 9780750683494 (pbk)

Subjects--Topical Terms:
Management sciences
Brand management--Brand communications--Branding project--Operational plan--Successful brand--Marketing plan--RSBM

Dewey Class. No.: 658.827 / DIN

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)