Hospitality and tourism marketing
Lazer, William Melissa Dallas Carl Riegel
Hospitality and tourism marketing - Michigan The Educational Institute of the American Hotel & Lodging Association 2006 - xvii, 436 p. : ill. ; 22.6 cm.
Includes references and index.
9780866122696 (pbk)
Hospitality management
Hotel marketing--Tourism management--Tourism marketing--Customer service--Travel marketing--Marketing strategy--RIHCA
647.94068 / LAZ
Hospitality and tourism marketing - Michigan The Educational Institute of the American Hotel & Lodging Association 2006 - xvii, 436 p. : ill. ; 22.6 cm.
Includes references and index.
9780866122696 (pbk)
Hospitality management
Hotel marketing--Tourism management--Tourism marketing--Customer service--Travel marketing--Marketing strategy--RIHCA
647.94068 / LAZ