Global brand integrity management : how to protect your product in today's competitive environment
Post, Richard S. Penelope N. Post
Global brand integrity management : how to protect your product in today's competitive environment - New York McGraw-Hill 2008 - xv, 309 p. : ill. ; 23.5 cm.
Includes index.
9780071494441 (hb)
Brand management marketing
Brand management--Trademark protection--Corporate reputation--Product protection--Risk management--Global marketing--Brand protection--RSBM
658.827 / POS
Global brand integrity management : how to protect your product in today's competitive environment - New York McGraw-Hill 2008 - xv, 309 p. : ill. ; 23.5 cm.
Includes index.
9780071494441 (hb)
Brand management marketing
Brand management--Trademark protection--Corporate reputation--Product protection--Risk management--Global marketing--Brand protection--RSBM
658.827 / POS