Consumer behavior : buying, having, and being
Solomon, Michael R.
Consumer behavior : buying, having, and being - United Kingdom Pearson Education Limited 2020 - 640 p. : ill., Col., : 27.4 cm.
Include appendix, glossary and index.
9781292318103 (pbk)
Management sciences
Consumer behavior--General management --Consumers attitudes--Marketing planning--Market surveys--Consumption--RSBM
658.8342 / SOL
Consumer behavior : buying, having, and being - United Kingdom Pearson Education Limited 2020 - 640 p. : ill., Col., : 27.4 cm.
Include appendix, glossary and index.
9781292318103 (pbk)
Management sciences
Consumer behavior--General management --Consumers attitudes--Marketing planning--Market surveys--Consumption--RSBM
658.8342 / SOL