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Imagineering : innovation in the experience economy

Kuiper, Gabrielle Bert Smit

Imagineering : innovation in the experience economy - UK CAB International 2011 - xiii, 278 p. : ill. ; 24.5 cm.

Includes bibliographical references and index.

ISBN: 9781780644653 (pbk)

Subjects--Topical Terms:
Management sciences
Experience economy--Emerging economics--Marketing strategies--Branding marketing--Customer relations--Economics values--RSBM

Dewey Class. No.: 658.4063 / KUI

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