From brand vision to brand evaluation : the strategic process of growing and strengthening brands
Chernatony, Lesile De
From brand vision to brand evaluation : the strategic process of growing and strengthening brands - Boston Elsevier 2007 - xviii, 318 p. : ill., Col., ; 23.5 cm.
Includes reference and index.
9780750667494 (pbk)
Management sciences
Brand management--Brand interpretations--Brand strategies--Brand process--Cultural brand--Brand setting--RSBM
658.827 / CHE
From brand vision to brand evaluation : the strategic process of growing and strengthening brands - Boston Elsevier 2007 - xviii, 318 p. : ill., Col., ; 23.5 cm.
Includes reference and index.
9780750667494 (pbk)
Management sciences
Brand management--Brand interpretations--Brand strategies--Brand process--Cultural brand--Brand setting--RSBM
658.827 / CHE