Case in public relations management
Swann, Patricia
Case in public relations management - New York McGraw Hill Higher Education 2008 - ix, 388 p. : ill., Col., ; 23.5 cm.
Includes notes and index.
9780073135656 (pbk)
Management sciences
Public relations--Community relations--Crisis communication--Consumer relations--Public relations--Media relations--RSBM
659.22 / SWA
Case in public relations management - New York McGraw Hill Higher Education 2008 - ix, 388 p. : ill., Col., ; 23.5 cm.
Includes notes and index.
9780073135656 (pbk)
Management sciences
Public relations--Community relations--Crisis communication--Consumer relations--Public relations--Media relations--RSBM
659.22 / SWA