Destination brands : managing place reputation
Nigel Morgan (editor) Annette Pritchard (editor)
Destination brands : managing place reputation - Boston Elsevier 2011 - xvii, 370 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780080969305 (hb)
Hospitality management
Tourism industry--Leadership challenges--Digital challenges--Brand challenges--Tourism place--Stakeholder--RIHCA
338.47910 / DES
Destination brands : managing place reputation - Boston Elsevier 2011 - xvii, 370 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780080969305 (hb)
Hospitality management
Tourism industry--Leadership challenges--Digital challenges--Brand challenges--Tourism place--Stakeholder--RIHCA
338.47910 / DES