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Contemporary advertising

Arens, William F.

Contemporary advertising - New Delhi Tata McGraw-Hill 2006 - xxxiv, 614 p. : ill. ; 24 cm.

Includes Index

ISBN: 0070667667 (pbk) 9780070667662

Subjects--Topical Terms:
Media science
Advertising--Scope of advertising--Advertising strategies--Communication elements --Advertising commercials--Advertising media--Electronic media--RIMS

Dewey Class. No.: 659.1 / ARE

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