The SAGE handbook of public opinion research
Wolfgand Donsbach (editor) Michael W. Traugott (editor)
The SAGE handbook of public opinion research - Los Angeles SAGE Publications 2008 - xx, 618 p. : ill. ; 25 cm.
Includes Index
9781412911771 (hb)
Public opinion--Public opinion measurement--Mass opinion--Popular communication--Silence theory--Agenda-Setting--Validation studies--Marketing research--RIMS
303.38 / SAG
The SAGE handbook of public opinion research - Los Angeles SAGE Publications 2008 - xx, 618 p. : ill. ; 25 cm.
Includes Index
9781412911771 (hb)
Public opinion--Public opinion measurement--Mass opinion--Popular communication--Silence theory--Agenda-Setting--Validation studies--Marketing research--RIMS
303.38 / SAG