Mass communication (Record no. 12314)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00596nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9694170885 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Author Mark | MAH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Mahsud, Muhammad Nawaz |
| 245 ## - TITLE STATEMENT | |
| Title | Mass communication |
| Sub Title | an introduction to information revolution, theories, skills and practices |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Islamabad |
| Name of publisher | Higher Education Commission |
| Date of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 320 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Journalism |
| -- | Communication |
| -- | Mass media |
| Keywords | Integrating facets |
| -- | Osgood's model |
| -- | Interactive model |
| -- | Television violence |
| -- | Powerful effects model |
| -- | General effects |
| -- | RIMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Main Campus | Main Campus | Purchased | 302.23 MAH | 22094 | 1 | Books |