Marketing management (Record no. 13854)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00615nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131767160 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Philip Kotler |
| -- | Kevin Lane Keller |
| -- | Abraham Koshy |
| -- | Mithileshwar Jha |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Sub Title | a south asian perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Pearson |
| Date of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 596+96 p. |
| Illustrations | : ill., Col., |
| Dimensions | ; 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| -- | Management |
| Keywords | Consumer behavior |
| -- | Internet marketing |
| -- | Marketing management |
| -- | Marketing research |
| -- | Sustaining growth |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Allied Book Company | 1120.00 | 658.8 KOT | 23153 | 2 | Books | ||||
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Allied Book Company | 1120.00 | 658.8 KOT | 23152 | 1 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Book House | 658.8 MAR | 75189 | 6 | Books | |||||
| GULBERG III Lahore | GULBERG III Lahore | Purchased:Allied Book Company | 658.8 MAR | 24184 | 3 | Books | |||||
| GULBERG III Lahore | GULBERG III Lahore | Purchased:Allied Book Company | 658.8 MAR | 24185 | 4 | Books | |||||
| GULBERG III Lahore | GULBERG III Lahore | Purchased:Allied Book Company | 658.8 MAR | 24171 | 5 | Books |