Modern marketing research (Record no. 13858)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00663nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131519448 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8131519449 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Author Mark | FEI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Feinberg, Fred M. |
| -- | Thomas C. Kinnear |
| -- | James R. Taylor |
| 245 ## - TITLE STATEMENT | |
| Title | Modern marketing research |
| Sub Title | concepts, methods, and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi |
| Name of publisher | Cengage Learning |
| Date of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 689 p. |
| Illustrations | : ill. |
| Dimensions | ; 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| -- | Marketing research-Methodology |
| Keywords | Interviewing in marketing research |
| -- | Marketing research--Study and teaching |
| -- | Marketing research--Data processing |
| -- | Marketing research |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Allied Book Company | 865.00 | 658.83 FEI | 23160 | 1 | Books | ||||
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Allied Book Company | 865.00 | 658.83 FEI | 23161 | 2 | Books |