Marketing (Record no. 13864)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00654cam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070151563 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070151567 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070151567 (pbk) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | ETZ |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Etzel, Michael J. |
| -- | Bruce J. Walker |
| -- | William J. Stanton |
| -- | Ajay Pandit |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Tata McGraw-Hill Education Pvt. Ltd. |
| Date of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 880 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| Accompanying material | CD |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Keywords | Management |
| -- | Marketing research |
| -- | Integrated marketing |
| -- | Public relations |
| -- | Personnel management- marketing |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Allied Book Company | 1635.00 | 658.8 ETZ | 23150 | 1 | Books | ||||
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Allied Book Company | 1635.00 | 658.8 ETZ | 23151 | 2 | Books |