Case studies in marketing management (Record no. 13868)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00459nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131785003 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | CAS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Ramendra Singh (editor) |
| 245 ## - TITLE STATEMENT | |
| Title | Case studies in marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Pearson India Education Services Pvt. Ltd. |
| Date of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | iv, 128 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management sciences |
| -- | Marketing |
| Keywords | Management |
| -- | Salesperson |
| -- | Kirana store |
| -- | Entertainment |
| -- | RSBM |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Allied Book Company | 420.00 | 658.8 CAS | 23139 | 1 | Books | ||||
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Allied Book Company | 420.00 | 658.8 CAS | 23140 | 2 | Books | ||||
| GULBERG III Lahore | GULBERG III Lahore | Purchased: Multiline Book Cop. | 715.45 | 658.8 CAS | 37430 | 3 | Books |