Advertising (Record no. 13869)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00607nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131714140 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Author Mark | WEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Wells, William |
| -- | Sandra Moriarty |
| -- | John Burnett |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising |
| Sub Title | : principles and practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Pearson Education, Inc |
| Date of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 592 p. |
| Illustrations | : ill. |
| Dimensions | ; 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Advertising |
| -- | Management |
| Keywords | Advertising media |
| -- | Business advertising |
| -- | Marketing process |
| -- | Strategic planning |
| -- | Research planning |
| -- | FMS |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Allied Book Company | 930.00 | 659.1 WEL | 23133 | 1 | Books | ||||
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Allied Book Company | 930.00 | 659.1 WEL | 23134 | 2 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | 659.1 WEL | 48993 | 4 | Books | ||||||
| Faisalabad Campus | Faisalabad Campus | Book House | 659.1 WEL | 71109 | 5 | Books | |||||
| GULBERG III Lahore | GULBERG III Lahore | Purchased: Multi - Line Books | 725.00 | 659.1 WEL | 24280 | 3 | Books |