Advertising and promotion (Record no. 13871)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00701cam a22001694a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781259026850 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 125902685X (pbk) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Author Mark | BEL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Belch, George E. |
| -- | Michael A. Belch |
| -- | Keyoor Purani |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion |
| Sub Title | an integrated marketing communications perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | McGraw-Hill Education (India) Pvt. Ltd. |
| Date of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xliii,1016 p. |
| Illustrations | : ill. |
| Dimensions | ; 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Advertising |
| Keywords | Marketing communication |
| -- | Planning development |
| -- | Integrated marketing |
| -- | Marketing process |
| -- | Advertising laws |
| -- | Media planning |
| -- | FMS |
| -- | FSSH |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Allied Book Company | 1272.18 | 659.1 BEL | 23132 | 2 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied book company | 2187.20 | 659.1 BEL | 47815 | 3 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied book company | 2187.20 | 659.1 BEL | 47816 | 4 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied book company | 2187.20 | 659.1 BEL | 47817 | 5 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied book company | 2187.20 | 659.1 BEL | 47818 | 6 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Purchased: | 2187.20 | 659.1 BEL | 47819 | 7 | Books | ||||
| Main Campus | Main Campus | Purchased: Allied Book Company | 1272.18 | 659.1 BEL | 23131 | 1 | Books |