Consumer behavior (Record no. 14237)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00680nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332557468 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781292017419 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120338333 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Author Mark | SOL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Solomon, Michael R. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior |
| Sub Title | buying, having and being |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Pearson India Education Services Pvt. Ltd. |
| Date of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 582 p. |
| Illustrations | : ill. |
| Dimensions | ; 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management sciences |
| -- | Consumer behavior |
| Keywords | Customer research |
| -- | Marketing research |
| -- | Market surveys |
| -- | Social media |
| -- | Brands |
| -- | Marketing |
| -- | FMS |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Allied Book Company | 1453.62 | 658.8342 SOL | 43057 | 4 | Books | ||||
| GULBERG III Lahore | GULBERG III Lahore | Purchased:Multi-Line Books | 748.44 | 658.8342 SOL | 24290 | 1 | Books | ||||
| GULBERG III Lahore | GULBERG III Lahore | Purchased: Allied Book Company | 1796.52 | 658.8342 SOL | 56394 | 2 | Books | ||||
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.8342 SOL | 123107 | 5 | Books | |||||
| Malakand Campus | Malakand Campus | Purchased: Allied Book Company | 1780.02 | 658.8342 SOL | 62806 | 3 | Books |