Service quality and customer retention (Record no. 15991)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00735nam a22001817a 4500 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Riphah International University |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Author Mark | ZAH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Zahra Idrees Butt (MS-B2-045) |
| 245 ## - TITLE STATEMENT | |
| Title | Service quality and customer retention |
| Sub Title | moderated by relationship characteristics (breadth depth and length) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Islamabad |
| Name of publisher | (unpublished) |
| Date of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 51 p. |
| Illustrations | : ill. |
| Dimensions | ; 30 cm. |
| Accompanying material | +CD |
| 500 ## - GENERAL NOTE | |
| General note | Thesis supervisor: Dr. Mueen Aizaz Zafar |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Riphah School of Leadership (RSL)<br/>Faculty of Management Sciences (FMS) |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Keywords | Customer retention |
| -- | Customer relationship |
| -- | Management |
| -- | Leadership |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Thesis |
| Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|
| NOT for LOAN | Main Campus | Main Campus | Riphah International University | 658.812 ZAH | 1192 | 1 | Thesis |