Strategic brand management (Record no. 17895)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00572nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131719770 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Author Mark | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management |
| Sub Title | building, measuring, and managing brand equity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Dorling Kindersley (India) Pvt. Ltd |
| Date of publication | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 692 p. |
| Dimensions | , 25 cm. |
| Illustrations | : ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Product management |
| -- | Brand management |
| Keywords | Branding challenges |
| -- | Marketing communications |
| -- | Management systems |
| -- | Channel strategy |
| -- | Brand performance |
| -- | RIPP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| City Campus - II | City Campus - II | Donated by: Dr. Yousof | 658.827 KEL | 27047 | 1 | Books |