Computer-Aided marketing and selling (Record no. 17951)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00543nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0750600705 (hb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | SHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Shaw, Robert |
| 245 ## - TITLE STATEMENT | |
| Title | Computer-Aided marketing and selling |
| Sub Title | Information asset management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | United Kingdom |
| Name of publisher | Butterworth-Heinemann Ltd |
| Date of publication | 1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 223 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Database management |
| -- | Database marketing |
| Keywords | Automation strategy |
| -- | Fusion strategy |
| -- | Integrated strategy |
| -- | Customer database |
| -- | Planning |
| -- | RIPP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| City Campus - II | City Campus - II | d | 658.8 SHA | 27039 | 1 | Books |