Rising tide (Record no. 1841)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00599cam a22001334a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1591391474 (hb) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.767 |
| Author Mark | DYE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Dyer, Davis |
| -- | Frederick Dalzell |
| -- | Rowena Olegario |
| 245 10 - TITLE STATEMENT | |
| Title | Rising tide |
| Sub Title | lessons from 165 years of brand building at procter & gamble |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston, Massachusetts |
| Name of publisher | Harvard Business School Press |
| Date of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 467 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Brand name products |
| -- | Product management |
| Keywords | Challenges in different countries |
| -- | Procter & Gamble products |
| -- | Case studies |
| -- | Soap trade |
| -- | Assembling the elements |
| -- | Consumer products |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Alvi Books Islamabad | 250.00 | 338.767 DYE | 3507 | 1 | Books |