Marketing management (Record no. 23120)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00546nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788121932448 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | PIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Pillai, R.S.N. |
| -- | Bagavathi |
| -- | S. Kala |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | S. Chand and Company Limited. |
| Date of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 548 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Included appendix. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management sciences |
| -- | Marketing |
| Keywords | Marketing environment |
| -- | Consumer behavior |
| -- | Market segmentation |
| -- | Pricing policies |
| -- | Sales promotion |
| -- | Services marketing |
| -- | RSBM |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Allied Book Company | 941.50 | 658.8 PIL | 47201 | 5 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied Book Company | 941.50 | 658.8 PIL | 47202 | 6 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied Book Company | 941.50 | 658.8 PIL | 47203 | 7 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied Book Company | 941.50 | 658.8 PIL | 47204 | 8 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied Book Company | 941.50 | 658.8 PIL | 47205 | 9 | Books | ||||
| GULBERG III Lahore | GULBERG III Lahore | Purchased:Allied Book Company | 717.50 | 658.8 PIL | 37048 | 1 | Books | ||||
| GULBERG III Lahore | GULBERG III Lahore | Purchased:Allied Book Company | 717.50 | 658.8 PIL | 37049 | 2 | Books | ||||
| GULBERG III Lahore | GULBERG III Lahore | Purchased: Allied Book Company | 699.42 | 658.8 PIL | 56492 | 3 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased: Allied Book Company | 693.00 | 658.8 PIL | 62961 | 4 | Books |