Advertising (Record no. 23670)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00604nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788121940016 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Author Mark | GUP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Gupta, Ruchi |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising |
| Sub Title | principles and practice (with 17 recent Indian case studies) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Ram Nagar |
| Name of publisher | S. Chand Publishing |
| Date of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 402 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes case study and glossary. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Advertising |
| -- | Marketing |
| Keywords | Advertising-Decisions |
| -- | Advertising effectiveness |
| -- | Celebrity endorsements |
| -- | Advertising appeals |
| -- | Advertising budget |
| -- | Online advertising |
| -- | Marketing mix |
| -- | FSS |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Purchased: Multiline Book Company | 538.13 | 659.1 GUP | 37456 | 1 | Books |