Artificial intelligence for marketing (Record no. 24860)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00495nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788126574735 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8002 |
| Author Mark | STE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Sterne, Jim |
| 245 ## - TITLE STATEMENT | |
| Title | Artificial intelligence for marketing |
| Sub Title | practical applications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken |
| Name of publisher | John Wiley & Sons, Inc. |
| Date of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 344 p. |
| Illustrations | : ill. |
| Dimensions | ; 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Artificial intelligence |
| Keywords | Intellectual capacity |
| -- | Marketing tools |
| -- | Marketing mix |
| -- | Marketing |
| -- | FC |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Campus | Main Campus | Purchased: Pak Book Corporation | 1690.00 | 658.8002 STE | 50433 | 1 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased : PAK Book Corporation | 1855.53 | 658.8002 STE | 61204 | 2 | Books |