Marketing management (Record no. 25247)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00682nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332557185 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781292092621 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789673498536 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Kotler, Philip |
| -- | Kevin Lane Keller |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Pearson India Education Pvt. Ltd, |
| Date of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 756+15+61+11+21 p. |
| Illustrations | : ill., Col., |
| Dimensions | ; 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary, appendices, bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management science |
| Keywords | Marketing communication |
| -- | Marketing strategies |
| -- | Marketing research |
| -- | Global markets |
| -- | Marketing |
| -- | RSBM |
| -- | RIPS |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type | Uniform Resource Identifier (Invoice Number) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Pak Book Corporation | 2887.00 | 658.8 KOT | 55261 | 10 | Books | 12119804 | ||||
| City Campus | City Campus | Purchased: Allied book company | 2887.10 | 658.8 KOT | 53219 | 11 | Books | B-2204-0032 | ||||
| City Campus | City Campus | Purchased: Allied book company | 2887.10 | 658.8 KOT | 53297 | 12 | Books | B-2204-0032 | ||||
| Faisalabad Campus | Faisalabad Campus | Allied Book Company | 1659.25 | 658.8 KOT | 42998 | 7 | Books | |||||
| GULBERG III Lahore | GULBERG III Lahore | Purchased: Allied Book Company | 1996.35 | 658.8 KOT | 59074 | 2 | Books | |||||
| GULBERG III Lahore | GULBERG III Lahore | Pak Book Corporation | 2061.93 | 658.8 KOT | 59175 | 6 | Books | |||||
| Malakand Campus | Malakand Campus | Purchased: Allied Book Company | 2061.94 | 658.8 KOT | 60190 | 1 | Books | |||||
| Malakand Campus | Malakand Campus | Purchased: Allied Book Company | 989.01 | 658.8 KOT | 63325 | 3 | Books | |||||
| Malakand Campus | Malakand Campus | Purchased: Allied Book Company | 989.01 | 658.8 KOT | 62962 | 4 | Books | |||||
| Malakand Campus | Malakand Campus | Purchased: Pak Book Corporation | 1120.87 | 658.8 KOT | 62490 | 5 | Books | |||||
| Malakand Campus | Malakand Campus | Purchased : Allied Book Company | 2397.45 | 658.8 KOT | 64267 | 8 | Books | A-2201-0010 | ||||
| Malakand Campus | Malakand Campus | Purchased: Golden books | 2892.46 | 658.8 KOT | 64629 | 9 | Books | 275 |