Advertising and integrated brand promotion (Record no. 25297)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00697nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789386668639 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9386668637 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Author Mark | ADV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | O'Guinn, Thomas Clayton |
| -- | Chris T. Allen |
| -- | Richard J. Semenik... [et al.] |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and integrated brand promotion |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Cengage Learning |
| Date of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 407 p. |
| Illustrations | : ill. |
| Dimensions | ; 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary, bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management science |
| -- | Marketing |
| Keywords | Integrated brand promotion |
| -- | Promotion industry |
| -- | Brand marketing |
| -- | Direct marketing |
| -- | Brand promotion |
| -- | Public relations |
| -- | Advertising |
| -- | RSBM |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Lahore Raiwind Campus | Lahore Raiwind Campus | Purchased: Allied Book Company | 1396.85 | 659.1 ADV | 56371 | 2 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased: Allied Book Company | 1442.74 | 659.1 ADV | 60229 | 1 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased: Allied Book Company | 1384.02 | 659.1 ADV | 62767 | 3 | Books |