Customer relationship management (Record no. 25363)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00610nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131791530 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Author Mark | ANT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Anton, Jon |
| -- | Natalie L. Petouhoff |
| -- | Shalini Kalia |
| 245 ## - TITLE STATEMENT | |
| Title | Customer relationship management |
| Sub Title | the bottom line to optimizing your ROI |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Dorling Kindersley (India) Pvt. Ltd |
| Date of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 263 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Customer relationship management |
| Keywords | Business computer program |
| -- | Customer lifetime value |
| -- | CRM implementation |
| -- | Customer service |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Malakand Campus | Malakand Campus | Purchased: Comprehensive Book Compny | 332.00 | 658.812 ANT | 60317 | 1 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased: Golden Books | 758.21 | 658.812 ANT | 62217 | 2 | Books |