Marketing management (Record no. 25803)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00523nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788132104711 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | VEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Venugopal, Pingali |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management |
| Sub Title | a decision making approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | SAGE publications India Pvt.Ltd |
| Date of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 245 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix ,bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Keywords | Market environment |
| -- | Direct marketing |
| -- | Decision making |
| -- | Advertising |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Malakand Campus | Malakand Campus | Purchased: Comprehensive book company | 1033.68 | 658.8 VEN | 60563 | 1 | Books |