Marketing management (Record no. 25870)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00603nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332587106 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800954 |
| Author Mark | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Kotler, Philip |
| -- | Kevin Lane Keller |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Sub Title | india cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Pearson India Education Services Pvt. Ltd. |
| Date of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Various p. |
| Illustrations | : ill. |
| Dimensions | ; 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references. |
| 500 ## - GENERAL NOTE | |
| General note | Case study of marketing management by Philip Kotler |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Business approaches |
| Keywords | Direct marketing |
| -- | Customer value |
| -- | Target market |
| -- | Retail business |
| -- | Marketing |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Allied Book Company | 658.800954 KOT | 42999 | 5 | Books | |||||
| Malakand Campus | Malakand Campus | Purchased: Allied Book Company | 0.00 | 658.800954 MAR | 60595 | 1 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased: Allied Book Company | 989.01 | 658.800954 KOT | 63326 | 2 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased: Allied Book Company | 989.01 | 658.800954 KOT | 62963 | 3 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased: Pak Book Corporation | 1120.87 | 658.800954 KOT | 62491 | 4 | Books |