Services marketing (Record no. 26555)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00626nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789386858771 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9386858770 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | HOF |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Hoffman, K. Douglas |
| -- | John E. G. Bateson |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing |
| Sub Title | concepts, strategies & cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Cengage Learning India Private Limited |
| Date of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 458 p. |
| Illustrations | : ill. |
| Dimensions | : 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management sciences |
| -- | Services marketing |
| Keywords | Customer satisfaction |
| -- | Service quality |
| -- | Mix marketing |
| -- | Consumers |
| -- | Marketing |
| -- | Services |
| -- | FMS |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Purchased: Allied Book Company | 1049.14 | 658.8 HOF | 59045 | 2 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased : PAK Book Corporation | 984.13 | 658.8 HOF | 61210 | 1 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased: Allied Book Company | 1039.50 | 658.8 HOF | 63049 | 3 | Books |