Global marketing (Record no. 26558)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00624nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789352865284 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Author Mark | KEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Keegan, Warren J. |
| -- | Mark C. Green |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Pearson India Education Services Pvt. Ltd |
| Date of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 624 p. |
| Illustrations | : ill. |
| Dimensions | ; 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary, appendix bibliographica references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Global marketing |
| -- | Management sciences |
| Keywords | Marketing environment |
| -- | Economic systems |
| -- | Global strategy |
| -- | Marketing segmentation |
| -- | Information systems |
| -- | Market research |
| -- | RSBM |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Allied book company | 2014.81 | 658.802 KEE | 48890 | 5 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied book company | 2014.81 | 658.802 KEE | 48891 | 2 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied book company | 2014.81 | 658.802 KEE | 48892 | 6 | Books | ||||
| GULBERG III Lahore | GULBERG III Lahore | Purchased: Pak Book Corporation | 1504.65 | 658.802 KEE | 59147 | 2 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased : PAK Book Corporation | 1504.65 | 658.802 KEE | 61205 | 1 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased: Pak Book Corporation | 1635.87 | 658.802 KEE | 62472 | 3 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased: Pak Book Corporation | 1635.87 | 658.802 KEE | 61780 | 4 | Books |