Digital marketing analytics (Record no. 26561)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00669nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353430191 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Author Mark | HEM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Hemann, Chuck |
| -- | Ken Burbary |
| 245 ## - TITLE STATEMENT | |
| Title | Digital marketing analytics |
| Sub Title | making sense of consumer data in a digital world |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Pearson India Education Services Pvt. Ltd |
| Date of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 252 p. |
| Illustrations | : ill. |
| Dimensions | ; 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Internet marketing |
| -- | Management sciences |
| Keywords | Artificial intelligence |
| -- | Digital marketing |
| -- | Customer service |
| -- | Digital analysis |
| -- | Owned media |
| -- | Social media |
| -- | Paid media |
| -- | RSBM |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Purchased: Pak Book Corporation | 782.25 | 658.87 HEM | 59117 | 2 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased : PAK Book Corporation | 782.25 | 658.87 HEM | 61201 | 1 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased: Pak Book Corporation | 850.47 | 658.87 HEM | 62446 | 3 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased: Pak Book Corporation | 850.47 | 658.87 HEM | 61769 | 4 | Books |