B2B Marketing (Record no. 27276)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00638nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131520796 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81315207X (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | HUT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Hutt, Michael D |
| -- | Dheeraj Sharma |
| -- | Thomas W. speh |
| 245 ## - TITLE STATEMENT | |
| Title | B2B Marketing |
| Sub Title | a South Asian perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia |
| Name of publisher | Cengage Learning |
| Date of publication | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 522 p. |
| Illustrations | : ill. |
| Dimensions | ; 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Industrial marketing |
| -- | Management sciences |
| Keywords | Supply chain management |
| -- | Customer relationship |
| -- | Product development |
| -- | Business marketing |
| -- | Marketing research |
| -- | Telemarketing |
| -- | RSBM |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Allied book company | 2219.25 | 658.8 HUT | 48924 | 3 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied book company | 2219.25 | 658.8 HUT | 48927 | 4 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied book company | 2219.25 | 658.8 HUT | 48925 | 5 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied book company | 2219.25 | 658.8 HUT | 48928 | 6 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied book company | 2219.25 | 658.8 HUT | 48926 | 7 | Books | ||||
| GULBERG III Lahore | GULBERG III Lahore | Purchased: Allied Book Company | 1648.64 | 658.8 HUT | 59069 | 1 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased: Allied Book Company | 1633.50 | 658.8 HUT | 62775 | 2 | Books |