Rural Marketing (Record no. 27292)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00602nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332543607 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8009 |
| Author Mark | KAS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Kashyap, Pradeep |
| -- | Jagdish N, Sheth |
| 245 ## - TITLE STATEMENT | |
| Title | Rural Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Pearson India Education Services Pvt. Ltd, |
| Date of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 318 p. |
| Illustrations | : ill. |
| Dimensions | ; 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management sciences |
| -- | Marketing |
| Keywords | Economic environment |
| -- | Market segmentation |
| -- | Consumer behavior |
| -- | Target marketing |
| -- | Product strategy |
| -- | Rural industries |
| -- | RSBM |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Purchased: Allied Book Company | 1256.96 | 658.8009 KAS | 59040 | 1 | Books |