Digital marketing excellence (Record no. 27404)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00666nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781138494237 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Author Mark | CHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Chaffey, Dave |
| -- | PR Smith |
| 245 ## - TITLE STATEMENT | |
| Title | Digital marketing excellence |
| Sub Title | planning, optimizing and integrating online marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Routledge |
| Date of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 660 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references, glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management science |
| -- | Digital marketing |
| Keywords | Social media marketing |
| -- | Customer orientation |
| -- | Online partnership |
| -- | Digital customers |
| -- | Digital business |
| -- | Marketing mix |
| -- | Digital models |
| -- | FMS |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Allied Books | 1988.36 | 658.872 CHA | 56404 | 1 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased: Allied Book Company | 1970.10 | 658.872 CHA | 62821 | 2 | Books |