Advertising management (Record no. 28751)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00515nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788177588507 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Author Mark | BAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Batra, Rajeev |
| -- | John G. Myers |
| -- | David A. Aaker |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Pearson |
| Date of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 768 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management science |
| -- | Marketing management |
| Keywords | Advertising planning |
| -- | Global marketing |
| -- | Segmentation |
| -- | Advertising |
| -- | Brand |
| -- | RSBM |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Purchased: Allied Book Company | 1396.95 | 659.1 BAT | 56372 | 1 | Books |