International marketing (Record no. 29210)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00622nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781442560833 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84091823 |
| Author Mark | FLE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Fletcher, Richard |
| -- | Heather Crawford |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing |
| Sub Title | an asia-pasfic perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Pearson Australia Group Pty Ltd |
| Date of publication | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 720 p. |
| Illustrations | : ill. col |
| Dimensions | ; 26.5 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Export marketing |
| Keywords | Exports |
| -- | Export financing |
| -- | Export documents |
| -- | Export earnings |
| -- | Export promotion |
| -- | Marketing boards |
| -- | Industrial marketing |
| -- | Multinational marketing enterprises |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Uniform Resource Identifier (Invoice Number) | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Malakand Campus | Malakand Campus | Purchased: Golden Books | 2125.00 | 658.84091823 FLE | 63706 | 1 | 64816 | Books |