Marketing strategy and competitive positioning (Record no. 29292)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00573nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131727997 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Author Mark | HOO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Hooley, Graham |
| -- | Nigel F. Piercy |
| -- | Brigitte Nicoulaud |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategy and competitive positioning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | India |
| Name of publisher | Pearson |
| Date of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 614 p. |
| Illustrations | : ill. |
| Dimensions | ; 23.5 |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Keywords | FMS |
| -- | Marketing strategic |
| -- | Competitive positioning |
| -- | Market analysis |
| -- | Implementation the strategic |
| -- | Century marking |
| Subject | Management science |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Allied Book Company | 2149.31 | 658 HOO | 47619 | 2 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied Book Company | 2149.31 | 658 HOO | 47620 | 3 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied Book Company | 149.31 | 658 HOO | 47621 | 4 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied Book Company | 2149.31 | 658 HOO | 47622 | 5 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied Book Company | 2149.31 | 658 HOO | 47623 | 6 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied Book Company | 2149.31 | 658 HOO | 47624 | 7 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased: Allied Book Company | 1582.02 | 658 HOO | 62973 | 1 | Books |