Market-based management (Record no. 29361)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00607nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120338968 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | BES |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Best, Roger J. |
| 245 ## - TITLE STATEMENT | |
| Title | Market-based management |
| Sub Title | strategies for gorwing customer value and profitability |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | PHI Learning Private Limited |
| Date of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 515 p. |
| Illustrations | : ill. Col., |
| Dimensions | ; 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing management |
| Keywords | Export marketing |
| -- | Industrial marketing |
| -- | Marketing channels |
| -- | Customer loyalty |
| -- | Marketing strategies |
| -- | Profit impact |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Malakand Campus | Malakand Campus | Purchased: Allied Book Company | 841.50 | 658.8 BES | 62959 | 1 | Books |