Marketing (Record no. 29975)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00626nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131531778 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8131531778 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Author Mark | JAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Jain, Subhash C. |
| -- | George T. Haley |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| Sub Title | planning and strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Cengage Learning India Pvt. Ltd. |
| Date of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 643 p. |
| Illustrations | : ill. |
| Dimensions | ; 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management sciences |
| -- | Marketing |
| Keywords | Strategic capabilities |
| -- | Strategic marketing |
| -- | Product strategies |
| -- | Pricing strategies |
| -- | Customer need |
| -- | Strategic tools |
| -- | Formulation |
| -- | FMS |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Pak Book Corporation | 1387.00 | 658.802 JAI | 59179 | 1 | Books |