Marketing Planning for the Pharmaceutical Industry (Record no. 30552)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00578nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780566081125 (hb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 615.10688 |
| Author Mark | LID |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Lidstone, John |
| -- | Janice MacLennan |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Planning for the Pharmaceutical Industry |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Routledge |
| Date of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 146 p. |
| Illustrations | : ill. |
| Dimensions | ; 30 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Drugs-Marketing |
| -- | Pharmaceutical industry marketing |
| Keywords | Pharmaceutical marketing |
| -- | Market segmentation |
| -- | Internal analysis |
| -- | Products strategy |
| -- | Marketing research |
| -- | RIPS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Uniform Resource Identifier (Invoice Number) | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| City Campus | City Campus | Purchased: Allied Book Company | 21300.40 | 615.10688 LID | 52664 | 1 | 1236-INS | Books | ||||
| GULBERG III Lahore | GULBERG III Lahore | Purchased: | 615.10688 LID | 58542 | 2 | Books |