Case studies in marketing (Record no. 32228)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00454nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131757970 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800722 |
| Author Mark | BAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Balakrishna, Sidharth |
| 245 ## - TITLE STATEMENT | |
| Title | Case studies in marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Pearson |
| Date of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 151 p. |
| Illustrations | : ill. |
| Dimensions | ; 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| -- | Consumer behavior |
| Keywords | Management |
| -- | Financial analysis |
| -- | Investment bank |
| -- | Management |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Allied book company | 1073.31 | 658.800722 BAL | 47919 | 1 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied book company | 1073.31 | 658.800722 BAL | 47920 | 2 | Books |