Strategy (Record no. 32272)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00598nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780073203133 (hbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4012 |
| Author Mark | THO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Thompson, Arthur A. |
| -- | John Gamble |
| -- | A. J.Strickland |
| 245 ## - TITLE STATEMENT | |
| Title | Strategy |
| Sub Title | winning in the marketplace : core concepts, analytical tools, cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | McGraw-Hill Irwin |
| Date of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, various pages. |
| Illustrations | :ill. |
| Dimensions | ; 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Strategic planning |
| -- | Conglomerate corporations--Management |
| Keywords | Industrial management |
| -- | Marketing strategy |
| -- | Advertising |
| -- | Sales promotion |
| -- | Marketing |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Full call number | Barcode | Copy number | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | 658.4012 THO | 46452 | 1 | Books | |||||
| Faisalabad Campus | Faisalabad Campus | 658.4012 THO | 72436 | 1 | Books | Book House |